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If you’ve ever asked Claude to create a presentation and got back something that looks like a school project from 2010, you’re not alone.

That’s what happens when you use Claude without Skills.
Skills is a feature that lets you create reusable instructions so Claude follows your standards — your brand colors, your formatting, your way of doing things (no more generic AI outputs).
Here’s what I got when I tried the same prompt, but using a skill that follows Anthropic’s brand guidelines. It nailed the colors, the design, everything!

That’s the difference Skills make.
Just like that, you can use skills to create custom workflows, save hours on repetitive tasks, generate content that follows your company’s brand guidelines, chart styles, font choices, visual design principles…